About Us

Mad Cow Running & Outfitters LLC offers outdoor adventure enthusiasts in McMinnville, TN with premium quality gear, clothing and footwear for hiking, running, walking, camping, fitness and more.  We are a full Warren -area bike rental shop, providing a complete range of professional biking services to keep on you on the streets and trails all year round. 

We sell top sports and outdoor gear brands at competitive prices. At Mad Cow, we are passionate about helping people enjoy great outdoor adventures while improve their health and fitness. We use specialized 3D foot imaging system to help us to determine the pressure points and get the right size of shoes for our clients. Besides, we have test shoes that clients can use in the local greenways and parks to see if they are comfortable with them before closing the sale. The owners, Monica Moore and Colleen & Joel Lawrence use science and leverage data to help clients choose the right fitting gear for their outdoor adventures. By choosing us, you will have the chance to join our training groups to motivate you through your fitness journey.

If you are searching for quality outdoor sports gear in McMinnville, TN, Mad Cow Running Company & Outfitters LLC is your go-to store. Let our friendly staff help you find what you require to enjoy the beautiful outdoors in Warren County, TN.

Our Community

Join our group meetups of hikers, runners, bikers, and walkers in McMinnville, TN to help you achieve your fitness goals. We strongly believe that you can get results faster through our community training groups than trying to do it on your own.

Our Team

Meet our passionate professionals who will help you get the best outdoor sports gear for your next adventures.

Monica Moore


I grew up in McMinnville Tennessee playing on a plethora of sports teams. During these days, Running was completed in laps or suicides. In 2012, I moved to Murfreesboro, so I began running in order to meet new people. I started running with several run groups in Murfreesboro, Tn. I will never forget that first mile. Even though, it was tough, I will never regret that first mile. I met so many new people. These people were inspirations to me. Therefore, I kept going back for more, now I am hooked. I ran a few 5Ks and half marathons. I then joined the Mad Cow Running Group in Murfreesboro, Tn. I then began running marathons and ultra-marathons. Now, my passion is running. I turned this passion of running into “runcations” and I love the run and the places running has taken me. I began a “Run Every Single Day” in January of 2020 and I have not missed a day of Running since then. Running ultra-marathons is an adventure to me and I love every moment of the “suffering”. My dad taught at a young age that if you want something you have to work for it. That leads me to one of my favorite quotes, “The only place success comes before work is in the dictionary” by Vince Lombardi. Owning a running store has been a dream of mine for some time. Now, I have that opportunity. So, I am retiring from teaching and following that dream. I want Mad Cow Running Company in McMinnville, Tn to be a community store. I am passionate about serving the community to get adults excited about getting outside and to get “mooving

Joel Lawrence


I am a Nashville native who grew up playing various sports in local community leagues. In my formative years, I dabbled with trail running in my trusty Chuck Taylors to help manage my weight. After a very long hiatus, I returned to running in 2012. I credit my renewed interest in running to both a desire to lose weight and looking for a shared interest with my wife. I ran my first race in 2012, the Special Kids 5K and never looked back. I have a number of half-marathon, marathon, and ultra-marathon finishes. Some of the highlights include the Go Commando Half-Marathon, the Destin Beach 50 Miler, and running 100 miles at A Race for the Ages. I have been involved with a number of the local running groups and participated in mentoring and coaching for half-marathon and marathon training programs. When I am not running I enjoy playing with my four dogs and being a “trophy husband”. I am excited about Mad Cow Running Company & Outfitters because it allows me to serve a community with whom I have a shared passion. I look forward to helping people find the right gear for their adventures and to sharing my knowledge of local trails and races to help people get out and play. My general philosophy on running and coaching is “work hard, play hard – with an emphasis on playing”.

Colleen Lawrence​


I grew up in Maryland where my first introduction to running was running laps during soccer practice. At that time, I was not interested in running unless it involved chasing a ball. After college, I went to graduate school to study biochemistry in upstate New York where I first took up running in 2006 as a way to relieve stress and stave off the inevitable weight gain from too much bad food and too little movement. I moved to Tennessee in 2007 and ran my first half-marathon in 2008. Since moving to Tennessee, I met and married my husband Joel, ran numerous races on both roads and trails, at distances from 5K to 100 miles, done mentoring and coaching for 5K, Half-Marathon, and Marathon training groups. I have wanted to start a running store for a number of years because it combines so many of my passions. For some people, it is a struggle to get out the door and do that workout. A workout shouldn’t be made harder by the wrong gear or shoes that don’t fit correctly. My inner scientist likes that our store will utilize a 3D fitting machine and data to help get our customers in the right shoe for them. But even more important than supplying the right gear, I am enthusiastic about setting up a store that can serve as a catalyst for getting adults outside and playing. We will be offering so many walk, run, and hiking meet ups that we hope to form a great community of “moovers”. My philosophy on running, coaching, and life in general comes from a quote from Steve Prefontaine, “To give anything less than your best, is to sacrifice the gift” and that’s the level of commitment I want to bring to the store every day.